On average, Americans currently spend around 11 hours a day sitting and research suggests that only about 20% of adults are meeting physical activity guidelines. The trend toward increasingly sedentary lifestyles is becoming a significant public health issue, resulting in an estimated $24 billion in direct medical spending. Research has long shown that a sedentary lifestyle increases the risk of heart disease and decreases life span. However, despite being linked to a number of chronic health conditions, long periods of sitting and inactivity are only increasing with growing technology and media consumption.

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