Physicians will soon have a new financial incentive to focus on CVD prevention through the Million HeartsĀ® CVD Risk Reduction Model. The Centers for Medicare & Medicaid Services (CMS) will reward providers for reducing the absolute 10-year risk of heart disease or stroke among their high-risk patients, utilizing a predictive model to generate personalized risk scores and treatment plans. The national initiative is aiming to prevent one million heart attacks and strokes by 2017.